You’ve already spend the money to buy or build the list, you’ve spend the money to send your direct mail…so why would you ignore the mail that comes back?  Well, from today forward…you won’t.

Which part of this do you think is the most important?

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To learn more about the Handwritten Postcard System, click here >>

Hey, Rob Swanson here…Do you ever swing your feet to the side of the bed on Monday morning, touch the floor and ask yourself…”What do I need to be doing today to be successful as a real estate investor?”

Years ago I remember asking that question.

If you’re like me and you’ve asked it too, I want to share one of the concepts that I use as a core principle behind the design and implementation of our Success Team, an invitation only training I created to achieve several very specific real estate, cash flow and wealth objectives.

The program is based on a 5-Step Core Curriculum I developed and have proven to work again and again over many years of real estate investing.  The training is designed to take you down a simple, linear path toward success.  (Keep Reading)

Listen, there’s a reason our Success Teams have the level of success that they do.  And we like to explain that success by introducing you to a Japanese business philosophy called: KAIZEN

Kaizen (the word represented by the Japanese script above) is a business philosophy of “continuous improvement of working practices and personal efficiency, etc.“

In business, Kaizen refers to activities that continuously improve all functions and involve all people and processes.  By improving standard processes, kaizen eliminates waste and helps achieve BIG GOALS through small incremental and continuous improvements.

That’s why our program works.

What you’ll get by working with our team is LASER FOCUS.  We don’t wonder what works.  We don’t wonder how to do it.  We don’t wonder what it takes to make money.

We already know the answers.

And, what we plan to do is walk you down a linear, specific and laser focused path that we know works to help you get the results you want (and may have even been eluding you up to now).  

See, we know it works for us, but we also know it works for the thousands of students we’ve trained and coached since 2007 because they tell us (again and again) that it’s our unwavering application of kaizen inside our program that helps them succeed.

THAT is what our students tell us is a critical element inside our Success Teams, what set’s us apart from the crowd and the thing that creates success.

Kaizen!

The process works if you put in the effort to work the process.

So, with that, I invite you to LISTEN IN TO THIS STUDENT SESSION and hear for yourself the results our students get by following the steps of our core curriculum and applying kaizen (small, continuous improvement toward their goal)…

And, if you’re ready to put Kaizen to work in your business, I invite you apply below to take this kaizen journey toward real estate investing success with us.  Now go build wealth faster!

I just launched my real estate business into a new city last weekend and here’s what happened:

1 – Picked the city on Friday afternoon
2 – Launched our lead generation on Saturday
3 – Had 46 leads Monday AM
4 – Started working deals
5 – Made 4 written offers by Tuesday
6 – Over 88 leads by Wednesday AM
7 – Got our first signed contract back in the new city by noon on Wednesday

Learn More About The 3 Day Live Training Here

I cover in depth:
(1) the failures of traditionally financed rentals (you don’t want to do this)
(2) how to use turn-key rental cash flow to buy a property a year to build your wealth
(3) how to buy rentals using owner-financing and a seller note and create an extra 11.13% ROI
(4) how to use owner-financing to create a near $168,000 profit on a $60,000 house

In each scenario, you’ll learn how you can stack multiple double-digit returns (11%+) on every property deal you do. When people, even experienced real estate investors tell me it’s hard to create double digit residual cash flow returns…I just chuckle and send them this video.

For MOST PEOPLE, this video will blow your mind…

Enjoy, take notes and let me what you think in the comments below.

“In the next year…if you could (1) Flip 10 houses and make $500K or (2) Buy 10 houses that would pay you $2,000 each at closing and make you $8,500 a month…

Which would you do?”

That question almost immediately when CRAZY with over 170 comments, lively discussion and strong opinions on what the right answer actually is.

Do me a favor…

Join the conversation and add your thoughts in the comments below.

I’ll join in. This will be FUN.

The problem with that is that they are NOT the same thing.

This misunderstanding leads to something I call this the Entrepreneurs TRAP (you’ll see why below).  And, for the ease of explanation, I’ve broken my explanation into 4 quadrants.

The top 2 quadrants represent Transactional and Residual and the bottom two quadrants represent Active and Passive.

Take a look:

I call this the TRAP because most entrepreneurs, investors and people in general, simply don’t understand the practical differences between the quadrants.  And, by not understanding, most people end up making business or investment decisions that don’t end up “performing” the way they expected.

Let me explain:

Most people expect Residual income to be Passive.  But, the reality is, it may not be. (keep reading)

Transactional and Residual Income (which are the top quadrants in the image above), speak to the frequency of getting paid. Transactional income is a low frequency and in most cases there’s no “frequency” at all, it’s just a one and done thing.

Residual income on the other hand is a higher frequency, i.e you get paid more than once for your initial effort. Residual income is a series of payments that go for a period of time, or that go on into perpetuity?

The thing to understand it this, just because the income is residual doesn’t mean you don’t have to keep working after the initial effort of creating the income stream is done.

Rentals and landlording are a perfect example to demonstrate this.  The income stream of a rental is Residual, but the effort required to be a good landlord (even if you’re just managing the manager) doesn’t go away.

Now, when we look at the bottom of the quadrants, we see Active and Passive Income.  These speak to the effort it takes you to actually get paid. Active income is High Effort (you have to work hard) and Passive Income is Low Effort. Passive income is money that comes in whether you’re working or not.

I’ll share a good example of a passive income stream below.

But first, did you notice the difference?

Residual income is the frequency that you get paid.  Passive income is the effort you have to put in to actually get paid.

So, the goal, as you can now see is not to just create Residual Income…but rather, the goal is to create Residual-Passive Income, i.e. a combination of a high frequency of incoming payments and from a low amount of effort.

That’s the difference between the two.

In your business and when making investment decisions, understanding this difference and asking questions about “frequency” and “effort”, you’ll make choices that lead you your actual goal.

In our business, a great example of R-P income is Private Lending.  For years, we’ve been an active real estate investing company and we work with operator’s from around the country.

The private lenders we work with look at the their options and, given their life choices, other business/job responsibilities and limited knowledge or access to opportunities, wisely choose to simply step into a residual-passive role.

By lending funds (the money always goes straight to the title company, never to the real estate investor/operator) that get secured by real estate to an experienced investor/operator with a track record of doing the “active” work successfully, it becomes a truly win-win (residual-passive) relationship.

Keep an eye out for a post where I break down the benefits of private lending and how you could use it to create a truly R-P income for yourself using personal cash or IRA/401K retirement funds.

You’ll love it.

10 Things To Help You Find & Hire The Right Contractor

Hey, Rob Swanson here and in this training I want to cover a few of the strategies we use to overcome one of the most common fears people have when thinking about flipping houses or rehabbing: How To Find A Good Residential Contractor.

We’ve found there are 10 things you should consider, evaluate and clarify before hiring and before handing over that first check.  Take notes and good luck.

Now go flip a house.